New funding announced as part of the RBP COVID-19 fund! You may be eligible for $5K towards a registered service like this. Find out more in the FAQs. 🎉🎉

MVP by COB

Sketched out a new revenue stream? Looking to pivot? Make it real with 9–5.

(A brand accelerator by five and dime)
Book my day!
Find out more

What can you get done from 9–5?

Could you imagine having a brand by COB?
A new revenue stream by Friday drinks?

We’re an MVP brand accelerator for organisations and individuals who want to innovate quickly.

Together we'll take your rough product/service vision and sprint with it, creating a strong brand direction and story to take to market in one working day.*

What we can achieve together in 9–5:

1. Logo Design

A unique mark bring your idea to life

2. Brand Style Guide

Strategic document covering typography, tone & voice, etc.

3. Core Messaging

Unique Value Proposition, Vision/Mission/Values, Customer Value Propositions, Brand Story, Tone of Voice Guide

4. Collateral Example

The start of an impactful landing page, a sales or investment deck or something else you choose to bring it to life.

Why 9–5?

Speed to market

A streamlined branding process for the purpose of getting your MVP to market ASAP.

Dedicated team

Experienced team of strategists, brand designers and copywriters in one (virtual or physical) room with your full attention.

No budget blow-outs

One flat rate for the day, or a percentage of the investment you plan to raise (let's chat more).

How it works:

9:00
1 hour deep dive into your brand/idea. Covering your goals and vision, solution UVP, customer segments, competitive landscape, brand attributes and personality.
10:00
Working furiously with our team of experts to bring your brand to life
11:00
First feedback call to show you the options and choose a direction
11:30
Press on and begin bringing your ideas to life
1:00
Second check in
1:30
Back to it with implementing refinements
3:00
Third check in
3:30
Final sprint to get the finishing touches made
4:30
Handover

Brands we've designed through the 9-5 process


"9-5 was a fantastic experience. The speed and creativity of the team was phenomenal and we loved the product we came out with by the end of the day ."
- Athanasia, Participant.


"No idea how you do it. We've just joked that there must be a team of beavers behind you."
- Michelle, Participant.

FAQs

Sounds pretty great, can you run me through how the pricing works?

We charge $6,800+GST for the prep and full-day working session, including a minimum of three team members (this includes a strategist, copywriter and brand designer). If a pivot online or new product/service is part of your business continuity planning, you may be eligible for funding towards this.**

Alternatively, if you’re a team with a killer solution sketched out and you’re pitching for investment, we’ll run our 9–5 process for a percentage of the total investment you plan to raise from our work together, as long as we believe it has legs to change the world.

**If you're in New Zealand, you may be eligible for up to $5K funding through the COVID-19 Business Advisory Fund. Get in touch with us to find out more, or visit this link.


Is the end result…erm, sh*t?

No. 😂 Fast doesn’t mean amateur. We’ve got a brand methodology that we’ve refined over the years and are used to coming up with creative miracles on tight deadlines. And the cost is reflective of the talent and speed with which we’ll be delivering these creative miracles to you.

Agencies often waste time with long intro meetings and generally overthink the whole process, when what you really need right now is a small, gritty team to co-design with you and come up with something that’s high quality and suitable to get selling now.

Want a teaser? See some of the brands we’ve developed.

Why one day?

You get fresh creative work that comes straight off the back of a conversation. We respond immediately to your energy rather than a week-old brief. There’s not a wasted minute. It’s a fun experience that can instantly arm you with a high-quality and professional brand and copy that will help increase your revenue or stay relevant – not to mention the thousands of $$$ we’ll save you in lost time. To make this possible in one day we do need you to fill out a briefing form so we can do pre-research and planning before the sprint. We'll also talk about your key collateral example which will be different for each client.


What if I don’t like the results?

It takes an entrepreneurial mindset and the trust to make rapid decisions without rounds of amends or weeks of ‘sleeping on it’. We’re not aiming for perfection; we’re aiming for execution, because we know that in order to capture new markets you have to move fast.

9–5 is designed for reaching the next stage – whether that’s investment, sign-ups, or landing your first paying customers. And if you want us to push further, you can always book another day.


What if I want to ‘sleep on it’?

This process is designed to push you as hard as possible in order to get something out quickly in order to make up lost time and revenue to date. The deliverable from the 9–5 process is your MVP, a springboard to hit the market running that can be refined later (which we’d recommend for any modern digital brand). Of course, if you’d like to take the night or a few days to sleep on the work that’s been done and come back with changes, that is completely fine too, but it will lead to lost momentum and additional costs.


What if I don’t need a brand identity and I just want key messaging or a landing page?

If you feel you have parts of this process already completed, we can work to adjust the process to suit you. We can run our 9–5 process for other creative challenges too. Just get in touch with us to discuss how this might work.


Can this process be done virtually?

9–5 was developed during COVID-19 Level 4 lockdown with the idea that the workshop takes place entirely virtually.


Who’s behind the project?

The team at five and dime are storytellers who’ve been working collectively (with specialists from brand to UX, animation to human-centred design), collaboratively and quickly for clients who need to build trust and attention in a digital world. Having worked on a number of startup accelerator programmes, 9–5 was inspired by our involvement coaching the Hack the Crisis NZ 72-hour innovation challenge. With the project team's 35 years of collective experience, we’re seasoned brand and story developers that are looking to support new solutions.


What if I’m looking for a longer process?

9–5 is a quickfire solution if you need to launch a brand, product, service or website overnight. If you’re looking for broader brand, marketing or storytelling support, come on over to five and dime.

Where can I find more information about the COVID-19 Business Advisory Fund?

Small and medium sized businesses may qualify for funding to help pay for advisory services to support them through the Covid-19 outbreak. The Covid-19 Business Advisory Funding can provide support in areas such as HR, health and wellbeing, business continuity, cashflow and finance management, marketing and digital enablement strategy.

Funding is only available through the Regional Business Partner Network (RBP) Growth Advisors. For more information or to find your local Growth Advisor go to www.regionalbusinesspartners.co.nz.

There's no time to waste,
let's get started shall we?

Thank you! Your submission has been received!
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Once we’ve locked in your day, we’ll send you a questionnaire to complete prior to the workshop. This will act as our brief and allow us to get ready to kick off the process at 9am on the dot! If you’re not quite ready to book and would like to discuss further - that’s fine too!